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South Africa: Retailer destroys thousands of bulbs in energy efficiency drive

In a gesture of their commitment to environmental conservation, Clicks SA crushed their remaining store of 56,320 incandescent bulbs, and will only stock energy efficient light bulbs in future.
This move – endorsed by the National Energy Efficiency Agency (NEEA) as ‘ground-breaking’ – pre-empts any future laws that could ban the sale of energy inefficient incandescent bulbs to the public.

Clicks, the compact florescent lamp (CFL) manufacturer Philips, and distributor Amplux has been assisted in their plans by the NEEA. The brand new bulbs were crushed at a factory under tight monitoring to ensure the remains were disposed of safely.

The remaining incandescent bulbs on shop shelves will be sold but not be replaced.

Barry Bredenkamp, Operations Manager of the NEEA said: “This is a ground-breaking move by Clicks. No other South African retailer has made such a statement of intent to do the right thing for our planet, and their commitment should be commended.”

Craig Ludwig, Merchandise Executive for Clicks, said the company is committed to the sustainable development of South Africa and is encouraging its consumers to ‘do the right thing’ by making environmentally conscious purchase decisions.

“We hope that this will send a strong message to our customers and the public that radical steps need to be taken to curb the dangerous threat of irreversible and negative climate change, and we can all play our part.”

Multinational corporate, Philips Lighting, was one of the first major corporations to call for joint action between the lighting industry, energy suppliers and governments to replace the incandescent bulb with energy-saving alternatives. To this end Philips, and Amplux, have commended Clicks SA’s initiative.

Philips Lighting is working to reduce its own carbon footprint, and that of its customers too, says Marketing Manager Chris Liebenberg.

He added: “According the International Energy Agency, lighting is responsible for 19 per cent of the world’s electricity consumption. And as about 75 per cent of the world’s lights use older, less energy efficient technology, exchanging an old incandescent bulb with an energy efficient one can lead to a 40 per cent reduction in energy consumption.”

According to Liebenberg if new technologies are adopted, 555 million less tons of CO2 emissions would be releases in the atmosphere, and 1,560 million fewer barrels of oil would have to be used to generate power.


Additional information: Web site Clicks
News date: 07/11/2007

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