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Launch of the new South African National Energy Development Institute (SANEDI)

Energy Minister Dipuo Peters on Thursday officially launched a new body to resolve the country's rising energy demands through green projects.
With global energy demands on the increase, coupled with the depletion of our natural resources and the negative impact of fossil-based energy sources on the environment, the issues of clean, sustainable energy and the importance thereof in economic development and global well being have become a pressing reality world-wide. Energy innovation and the efficient use of energy are two key components of mitigating these challenges.

For this reason the South African Government has established a new agency, the South African National Energy Development Institute (SANEDI), dedicated to energy development in the country.

SANEDI's focus is primarily on accelerating the awareness and uptake of green energy in South Africa. Its current portfolios include Energy Data, Energy Efficiency, Advanced Fossil Fuels, Clean Energy Solutions, Green Transport and more.

SANEDI incorporates and builds on two prior entities i.e. SANERI, the South African National Energy Research Institute, and the National Energy Efficiency Agency (NEEA). SANERI was established by Cabinet resolution in 2002, when South Africa was faced with an eroding Energy Research and Development capacity in existing institutions outside of universities. The Institute's primary mandate was to support and direct renewable energy research in both the private sector and at a tertiary level. NEEA was officially established in March 2006 to promote the efficient use of energy in South Africa.

With this new entity came the need to develop a new, distinctive corporate identity, including a new company logo. Within the context of the global significance and urgency, the SANEDI corporate identity and logo must adequately capture the global importance of Energy development and conservation/energy efficiency, and also effectively encapsulate and communicate the following core concepts:
- Energy within the global issue of climate change;
- An African identity;
- Research, development and Innovation, and
- Energy efficiency.

A logo design competition was launched in January 2012, calling for entrants to submit their ideas for an inspirational and vibrant monolithic logo, encompassing the themes of 'Green Economy' and a 'Low Carbon Future'. Submissions had to be accompanied by a detailed explanation of the design, as well as examples of letterheads and business cards bearing the new design, with the designer of the winning logo standing to receive R50 000 in prize money.



A judging panel within SANEDI made the final selection, eventually deciding on a logo design submitted by Mr. Andrew Footit, a self-taught graphic designer from Johannesburg, who learnt about the competition via an advertisement in the Sunday Times newspaper. His design is based on the combination of the internationally recognized 'recycle' symbol with wind energy propeller blades and an abstract-styled leaf, to depict the concepts of green energy and a low carbon future. The orange colour included in the design represents energy.

SANEDI is proud to unveil its new logo, which will soon become a widely recognized symbol in the South African search for and development of renewable and sustainable energy solutions.


Additional information: SANEDI
News date: 19/07/2012

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